Architect: Space Encounters
Team: Joost Baks, Gijs Baks, Remi Versteeg, Stijn de Weerd, Bram van den Heuvel, Ines van Sandick, Lars Goossens, Naomi Cheung San, Carlos Callejo, Vincent van Leeuwen
Climate design: Huisman & van Muijen, Den Bosch
Greenery: GrownDownTown, Amsterdam
Location: Amsterdam, The Netherlands
Photographer: Charlotte Odijk
Text by Space Encounters:
Space Encounters won the pitch to design and construct the new Joolz headquarters in a former machine factory building in Amsterdam-Noord. The fast-growing Dutch company designs and manufactures push chairs and aims to do things diﬀerently. Joolz has a strong ideological agenda when it comes to responsible entrepreneurship. The focus of the new building is their core value: positive design.
The new oﬀice measures 1.600 m2 and is located in the upcoming area of Amsterdam-Noord. The existing building consisted of a spacious warehouse and a generic oﬀice building, and it was obvious where the quality and character resided. Unfortunately, the oﬀice blocked the industrial hall from view from passersby. The ﬁrst step to ﬁx this imbalance was to remove all the walls on the ground ﬂoor, thus making the warehouse visible from the street. Subsequently, large openings were made in the oﬀice building’s facade, further removing all traces of mediocrity.
The new glazing was placed under an angle to improve transparency, in line with the brands beliefs. The main intervention are three lavish gardens ﬁlled with trees, plants, birds and ﬁsh. Created underneath three of the existing roof lights, they echo the scale and logic of what was already there. Besides expressing the Joolz ideology by providing a pleasant backdrop for the daily routines, these large glazed gardens improve the internal climate and provide employees with some more exotic choices to pick as their work location for the day